In May 2011 ‘Savage Beauty’ – an exhibition of Alexander McQueens work opened at the Met Museum in NY.
To celebrate the launch, Vogue an launched an iPad app with never before-seen videos, photographs, new interviews, and behind-the-scenes footage.
Soon Is Now worked together with the Alexander McQueen’s Visual Director Charlie Thomas to create 4 moving image ads – one for each business unit – introducing the brand’s latest collection to the US Vogue readership in an engaging and interactive way utilizing motion graphics as well of HTML5.

In 2009 Soon Is Now launched rafsimons.com in collaboration with film director and photographer Pierre Debuscherre, to create a platform that truly represent the designer’s core values.
For a designer cited as being one of the most important innovators in contemporary menswear, the site had to reflect this and incorporated a multimedia archive.
The designers collections are shown using both moving and full screen images.

In 2011 to coincide with the launch of his new pop-up shop in New York, Soon Is Now launched a new site for Nicola Formichetti – Thierry Mugler’s Creative Director of and Fashion Director of Lady Gaga.
The main concept for the site is based around deep integration with key social networks – Facebook, Twitter and Tumblr – mixed together with exclusive content.

From May 2009 up until March 2011 Francisco Salvado has been Interactive Art Director of AnOther Magazine, responsible for Art Direction, Conceptualization, Design and Look-&-Feel of all aspects of the brand online.
Launched in 2010, AnOtherMag.com pioneered the use of user generated product recommendations with AnOther LOVES and positioned itself at the forefront of fashion film with KM3D-1 a 3D fashion sculpture featuring Kate Moss as well as several other moving image project.
The site also featured an online pop-up shop with brand/designer collaborations including Raf Simons, Le-Labo, Gareth Pugh and Colette.

During Fashion Show seasons, the platform live-streamed shows from Prada, Miu-miu and Armani.

In 2011 Soon is Now collaborated with Lane Crawford to grow the retailer’s brand presence online.
An engaging and content rich website was created with a bespoke content management system.
The platform featured daily content from the retailer’s global network of contributors and curated product selections from its inventory.

View the archived version of the site

For s/s 2010 Hermes wanted to introduce the brand to a younger audience as well as stepping onto social communities online. The solution to bringing a brand with as much heritage as Hermes to the medium, involved creating 4 films and a microsite. Soon Is Now worked on the strategy and overseeing the editing of 4 viral films shot in super-8. The films were premiered online on a microsite, social networks and on key fashion websites.

For the launch of Vogue Homme Japan’s first iPad edition, Soon Is Now teamed up with Fashion Director Nicola Formichetti and Photographer Pierre Debuscherre to create an Interactive experience in collaboration with Dior Homme.

To coincide with their Spring/ Summer 2012 show, Soon Is Now created a new website for Marios Schwab, the fashion label known for its unique interpretations of natural forms.
The platform – running on a bespoke content management system makes use of moving image in a unique way to incorporate the brand’s DNA.