In May 2011 ‘Savage Beauty’ – an exhibition of Alexander McQueens work opened at the Met Museum in NY.
To celebrate the launch, Vogue an launched an iPad app with never before-seen videos, photographs, new interviews, and behind-the-scenes footage.
Soon Is Now worked together with the Alexander McQueen’s Visual Director Charlie Thomas to create 4 moving image ads – one for each business unit – introducing the brand’s latest collection to the US Vogue readership in an engaging and interactive way utilizing motion graphics as well of HTML5.