For s/s 2010 Hermes wanted to introduce the brand to a younger audience as well as stepping onto social communities online. The solution to bringing a brand with as much heritage as Hermes to the medium, involved creating 4 films and a microsite. Soon Is Now worked on the strategy and overseeing the editing of 4 viral films shot in super-8. The films were premiered online on a microsite, social networks and on key fashion websites.